Mini Babybel – World Cup

Campaign, Promo

Mini Babybel – World Cup

Mini Babybel – World Cup


Mini Babybel made the most of the World Cup with a football-themed campaign that included special football wrapper designs and an on-pack promotion to win a Mini Babybel-branded football.

To reveal a unique winning code, consumers must scratch the silver panel on promotional packs and then enter that code at a dedicated website. If they win, they will also be invited to submit a picture via email to be published in a campaign gallery.


  • Anchor Babybel as a perfect snack for the half time.


  • Leverage the ‘World Cup’ event as an opportunity to tackle a massive occasion of snacking.

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