Mini Babybel – World Cup
Campaign, PromoMini Babybel – World Cup
Description
Mini Babybel made the most of the World Cup with a football-themed campaign that included special football wrapper designs and an on-pack promotion to win a Mini Babybel-branded football.
To reveal a unique winning code, consumers must scratch the silver panel on promotional packs and then enter that code at a dedicated website. If they win, they will also be invited to submit a picture via email to be published in a campaign gallery.
OBJECTIVES
- Anchor Babybel as a perfect snack for the half time.
STRATEGY
- Leverage the ‘World Cup’ event as an opportunity to tackle a massive occasion of snacking.