Actimel Stay StrongCampaign
Actimel has traditionally been best known for boosting immunity. However, Danone wanted to rebrand itself with a new focus on strength and resilience. ‘Stay Strong’ messaging was created to promote the idea that Actimel provides a positive boost for getting through life’s tough moments. The aim was to inspire positivity and resilience in people as they move forward in day-to-day life. ‘The Stay Strong Brothers‘, an all-new band to help promote the ‘Stay Strong’ concept.
We created local versions of the motivational music band in all three countries. Emerging artists joined forces with the brand to create bespoke music which was promoted on social media on both Actimel and the artist’s channels. The bands sung motivational lyrics about Monday mornings, waiting for payday and the dreaded daily commute.